Royal Deeside Larder Wins Best Marketing Award

Friday, 2nd December 2011

The award for the Best Marketing Campaign at the UK Event Awards has been won by Tricker PR and Blue Square for their marketing campaigns for Royal Deeside and the Cairngorms, which which promoted the area's food and drink. The campaigns included the introduction of a glossy food magazine called Deelicious, media relations for the Venison Festival and a suite of highly successful eflyers - all designed to attract more visitors to the area and existing visitors to stay longer.

Web hits rose by up to 3500% and all events attracted more participating businesses than targets. PR equivalence of the media coverage more than doubled the target with a value of over £2 million.