New brand move aims to make Royal Deeside food world famous

Tuesday, 13th October 2009

Farmers, hoteliers and shop owners attended a workshop to look at developing a new brand promoting Royal Deeside food.

The Royal Deeside and Cairngorms Destination Management Organisation (DMO) wants to promote the quality produce worldwide and is looking at ways to market the area as a year-round destination for food lovers.

Improving the links between food producers and places that sell the finished product is one of the group’s priorities.

Twenty-five representatives from food makers and sellers throughout the region shared ideas at a meeting at Milton Restaurant, at Crathes, yesterday.

DMO Management Organisation chairwoman Claire Bruce said: “There are a number of quality food producers in the area and it’s about trying to maximise and promote the use of them. There is a feeling food is not promoted enough in this area. Perhaps chefs don’t use it and visitors don’t know about it.”

Read more here: www.pressandjournal.co.uk/Article.aspx/1437102