An Introduction to Us
Businesses | Information
Royal Deeside and the Cairngorms is the official Destination Management Organisation (DMO) for tourism businesses in the areas of Royal Deeside, Donside and the Eastern Cairngorms. Established in 2005, it aims to promote the area as a year-round destination and provide visitors with high quality experiences that will encourage them to return.
Royal Deeside and the Cairngorms DMO is a company limited by guarantee and is managed by a Board of Directors who have been recruited from local businesses in the area.
Thousands of tourists visit the area each year to experience Royal Deeside and the Cairngorms relaxed lifestyle, excellent hospitality and vibrant landscapes. This generates £52 million per year for the local economy, with expenditure supporting more than 1,800 jobs.
The DMO has been created to fulfil the following objectives:
- To grow tourism in Royal Deeside and the Cairngorms in ways that are economically, environmentally and socially sustainable to generate the greatest possible benefits to local communities and businesses.
- To ensure that visitors to the area have the best possible experiences to encourage return visits to the area and recommendations to friends and family.
- To enhance the quality and variety of visitor products and services within Royal Deeside and the Cairngorms
- To provide effective training and development within Royal Deeside and the Cairngorm.
- To represent the views and priorities of local tourism businesses to external agencies.
Royal Deeside and the Cairngorms DMO works closely with local businesses and the community to achieve these aims. By working together, a range of packages which incorporate all of the features that makes the area special, can be provided for the visitor. This will provide tourists with enhanced experiences, whilst generating revenue for the local economy.
